What is schema markup? And how to add it to your site
Schema markup is code you add to your site to give search engines and AI systems explicit data about your pages.
Chris is a content writer, editor, and strategist with 6+ years of experience turning complex ideas and processes into clear, engaging content. His areas of expertise include SEO, AI-assisted content production, and building editorial workflows that scale without sacrificing quality.
Author
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
Competitor ad spend: How to analyze your rivals’ budgets
See how much competitors spend on ads and use the data to inform your own strategy.
Contributor
The technical SEO checklist for search engines and AI search
A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.
How to do an SEO competitor analysis [+ template]
Learn how to do an SEO competitor analysis. Get insights to outrank your competitors in Google and AI platforms.
Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing
Learn why brand mentions matter for SEO and AI SEO, how to get more brand mentions, and how to track them.